Our vision is to continuously satisfy loyal customers with delicious and healthy tropical products that help people and the planet.
Our mission is to connect conscientious consumers in export markets with smallholder farmers in tropical countries through quality, sustainably produced natural products.
Our seven values serve as a compass for how we operate and interact with the world:
- Integrity: We uphold honest and transparent practices in all our relationships.
- Quality: We strive to make outstanding products and maintain excellent operating practices.
- Health: We produce natural and organic products. No additives.
- Small Farming: We partner with, invest in, transfer technology to and buy from small farmers. No intermediaries.
- Sustainability: We promote sustainability in all areas of our business from agricultural practices to processing.
- Empowerment: We hire, train and empower people from marginal communities to operate and advance our business.
- Collaboration: We work with other private and public stakeholders to promote positive social and environmental impact.